Wednesday, April 16, 2008

Frozen Yogurt Fad Strikes Again!

frozen yogurt
I'm not sure how it happened, but suddenly frozen yogurt is all the rage again. It appeared out of the blue, much like cupcakes did. The problem is the same as it was back in the late 80's and early 90's during the last frozen yogurt boom, it's being marketed as "healthy." In fact, the chain Pinkberry was just in a lawsuit over whether or not the product was really yogurt at all.

Pinkberry is so popular in Los Angeles and New York that people stand in lines and risk parking tickets just to get some, and it has spawned the entrance in the American market of other frozen yogurt chains, including Red Mango, from South Korea. I haven't tried either, but I was curious, so curious that when I saw a sign for Tuttimelon in the Outer Sunset, I had to have some. Notice the similarity between Tuttimelon and Pinkberry?

frozen yogurt logos

I had my serving of it plain, which is not the way most people order it. You can get it with all kinds of fruit toppings which looked pretty fresh to me. I liked the sour tangy flavor. It wasn't as creamy as what I remember from years ago, but it was good. Even plain. The downside? While being promoted as healthy, a small serving is 5 ounces and supposedly that is 2 servings. Say what? That's like telling people to share a little bag of chips. It ain't gonna happen. While Tuttimelon frozen yogurt has no fat, the small cup has 150 calories, which may be healthier than some frozen treats, but isn't exactly health food. So go ahead and enjoy it, but don't believe all the hype and do check the nutrition info of whatever brand you try.

Tuttimelon2150 Irving St @ 23rd
Mon-Thu, Sun 11:00 a.m.-11:00 p.m.
Fri-Sat 11:00 a.m.-12:00 a.m.