They're here! Beard Papa opened up their first retail location in San Francisco today. For the uninitiated, Beard Papa specializes in cream puffs, but no ordinary cream puffs. These super-fresh, crunchy, creamy and not-too-sweet treats have taken Japan by storm where there are over 240 stores. Beard Papa cream puffs are much larger than typical ones and positively delicious.
A special choux pastry shell is made with what they descrbe as an "inner shell" and pie-crust "outer shell".
The puff is filled to order in front of your eyes, with a whipped cream custard mixture flecked with the seeds of vanilla beans.
The menu is scant, in additon to cream puffs there are cheese cake sticks, fondant au chocolate and eclairs plus beverages. But really, all you're going to want is a cream puff anyway. Soon they will be serving a special flavor of the week that will rotate weekly. I tried the green tea flavor in New York and recommend it. I look forward to trying the chocolate, caramel, pumpkin, milk tea and strawberry. While the special flavors range from $1.95-2.10 the regular edition is only $1.75. If you're feeding a crowd, you can purchase 6 for $10 or a dozen for only $20. Yum!
99 Yerba Buena Lane (between 3rd and 4th facing Mission)
Monday - Saturday 10 - 8
Sunday 10 - 6